EMERS

Shaping Global Influence in Sports and Beyond

Established in 1997, EMERS has emerged as a dominant force in the sports industry, reaching out to over 4.2 billion individuals across 20 countries in Asia. EMERS’ expansive network facilitates brand activation, boasting a wide distribution chain featuring renowned names like NIKE, JORDAN, CONVERSE, K-SWISS, DESCENTE, PRO-SPECS, and ON RUNNING. In the realm of golf and lifestyle, EMERS GROUP showcases a remarkable presence with brands like NIKE GOLF, CALLAWAY, ODYSSEY, PAYNTR, BEN HOGAN, DESCENTE GOLF, BOSS GOLF, G/FORE, and PETER MILLAR, known for their innovative and premium offerings.

The addition of compression wear brand 2XU and underwear brands such as Adidas and Jordan underscores EMERS’ comprehensive approach to brand distribution and market leadership, further solidified by its licensing rights for many of these brands.

Alan Lin, Founder & Chairman

“Coming together is a beginning; keeping together is progress; working together is success.”
— Henry Ford

Engaging the Next Generation

EMERS caters to the younger demographic by offering kids' apparel from leading brands such as NIKE, JORDAN, CONVERSE, LEVI’S, and HURLEY

Diverse Business Ventures

Beyond sports, EMERS has distribution networks spanning 56 countries, the group's influence extends to digital and media publishing, with popular titles like Milk, MilkX, and AM, along with a notable presence in luxury fashion throughout Greater China.

Committed to Excellence

Driven by a commitment to excellence and strategic vision, EMERS has not only shaped the future of the sports business in the region but also emerged as a leader in various sectors, fostering innovation and global growth. With a rich history encompassing Media Publishing, Brand Distribution, Public Relations, Multimedia, Sports Marketing, and Philanthropy, EMERS stands out for its breadth of experience.

Marketing Innovation & Brand Licensing

Renowned for its innovative strategies in PR and sports marketing, EMERS’ marketing division has cemented its presence in the market.

Timeline of Emers

1997

  • Emers Group of Companies was founded by Mr. Alan Lin, starting as a commodity manufacturing and trading company

  • Official launch of URMS; a B2B platform for the commodity trading community

1999

2001

  • Starting publishing business with literature collected through digital platform Yoshow.com

  • Launched publication of Milk and MilkX in Taiwan 

2005

  • Shanghai Emers Trading Co., Ltd. was established to manage the Chinese Market.

2006

  • IMI GROUP was established which included 3 PR companies and talent agency 

2013

  • Launch of EMERS.  A new company to manage and distribute sports products

  • Emers obtained exclusive NIKE GOLF Corporate/Team distribution rights for Greater China markets.

  • Officially became the main exclusive distributor of NIKE GOLF in Taiwan.

2014

  • Launched the world’s largest NIKE GOLF flagship concept store.

2016

  • Obtained exclusive distribution rights for NIKE GOLF for Hong Kong and Macau.

2018

  • Obtained exclusive distribution rights to CALLAWAY, including CALLAWAY GOLF, CALLAWAY apparel, and ODYSSEY.

  • Emers Hong Kong was established to service local market.

2019

  • Began exclusive distribution of NIKE GOLF in China and SEAsia.

  • Signed exclusive distribution rights for G/Fore and PETER MILLAR in Taiwan and Vietnam and China.

  • Established Emers Vietnam in Ho Chi Minh City to operate NIKE brand.

  • Established Emers Singapore office

2021

  • Signed exclusive distribution rights for the NIKE brand in Bangladesh, Maldives, Cambodia, Nepal, Brunei, and 4 other countries.  

  • Launched the 20th store across Asia.

  • Launched the ASH GOLF e-commerce platform in Q4.

  • Became the sole exclusive distributor of DESCENTE brand for Taiwan and Southeast Asia.

  • Launched the official ASH GOLF online store in SEAsia.

  • Centralized South East Asia logistic hub in Malaysia and Vietnam

2022

  • Signed exclusive ON RUNNING distribution contract for several countries.

  • Launched ASH e-commerce platform in Vietnam.

  • Reached 200 stores mark across various Asian markets.

2023

  • Obtained exclusive NIKE distribution rights for Mongolia and Pakistan.

  • Enter into Swimwear business with NIKE Swim distribution rights.

  • Created EMERS Kids business unit after signing exclusive distribution rights with over eight kids' brands for Southeast Asia.

  • Reached 600 stores mark across Asia.

2024

  • Established Emers Philippines office and Emers Thailand office

  • NIKE distribution and Wholesale rights for Thailand.

  • Added compression line with 2XU contract for Greater China and parts of Asia.

  • Launched exclusive K-SWISS and PALLADIUM e-commerce platform in Taiwan.

  • Secured exclusive CHERVO, BOSS GOLF, PXG, BEN HOGAN and MARTINE GOLF distribution rights for Greater China and SEAsia.

  • Expanded exclusive K-SWISS, PALLADIUM distribution and licensing across major countries in Asia.

  • Authorized exclusive distribution for ADIDAS intimate wear across all of Asia.

  • Joint Venture with IDDI in re-introduce Nike mono-brand stores in Cambodia

  • Reached 800 doors Asia-wide.